I want to give you some updates about where I am with the business. You’re the one I’m working with, so I thought you might have some ideas and suggestions for me. Here’s the thing. What I provide here is extremely high value, and as some customers say, “good things should be paid”. On the other hand, half of the subscribers are saying they are broke and struggling with basic expenses. I often receive messages along these lines:
“Hey Etienne, I just wanted to tell you that you are doing a great service for the world. Even though you already know it, I still wanted to tell you :). You are helping people raise their consciousness and I hope one day I can afford your 1 on 1 counseling. Thank you for everything.” -David
There is a big disconnection between the value offered and the ability to have a fair exchange, for half the subscribers. One option would be to lower the prices, but that would lower the perceived value and it wouldn’t be a balanced exchange of energy. Most people need to give in something in order to take it seriously and get results back. Another aspect is that the expenses for running this business are a few thousand dollars at a time and the bills pile up quickly. Giving everything for free or cheap (as some expect) simply isn’t a sustainable model.
I spoke with several marketing specialists and they suggest to redirect my market to work with people who have money; and to build a non-profit organization if I want to help those who don’t, but they say I have to take care of myself first. All the specialists I spoke with also suggested to not offer a $27/month plan for a product less than $200 (Sexual Magnetism), although most people bought Sexual Magnetism using the payment plan. I’m looking to hire an experienced marketing specialist once I figure out where to get the funds so that I can focus on what I do best: producing content.
As for me, I don’t want to turn down people who are motivated to change their lives for the better, especially in a period of intense world-wide shifts. My question to you is this. How can I make the products and coaching more accessible to you while keeping a fair exchange of value and maintaining a sustainable business model? Please write me with your comments and ideas. I will be very grateful for it and I will take your ideas into consideration. Thanks
Get our best-selling e-book Sexual Magnetism Blueprint, previously sold $147, now for FREE!
#1 by John Doe on August 22, 2011 - 12:56 am
Quote
Given your exceptional knowledge about energy, you might be able to provide one or two really good exercises to help people attract money quickly. That way, if someone is really serious, they will find the means to provide a fair exchange of value.
#2 by Hameed on August 22, 2011 - 12:03 pm
Quote
Thank you for your newsletter post and for requsting for ideas on pricing your products.As you say if you price your product high you keep it away from your target customers who you want to help who really need you. (Doctors face a similar situation all the time. The really good ones offer some services for free or at very low rates so that those who cannot pay also benefit). Youshould build a model where you have a low price and reach a larger number of customers so your overall revenue is high instead of lower number of customers at high price. Say, 10 customers x $10each=$100 or 5 customers x $20each=$100. The internet works in a funny way. Whatever you price your products at, someone somewhere is going to post your product for free download to anyone. So your pricing and marketing strategy should be to have a low price and available to a wider public, in the shortest time. Market it well, so people who need your help can afford it. If you give value and help to the world the Universe will return it back to you. You will get wealthy, albeit after a short period of struggle. Look at Bill Gates, Windows licensed version costs a lot, but those who cannot afford it are still allowed its use through pirating etc. Microsoft doesnt go after penalising everyone for not using its licensed version. The world has benefitted greatly through this gesture of helping those who cannot afford. God bless.
#3 by Bushra on August 22, 2011 - 12:30 pm
Quote
Two points are valid here………. There are people who really are sincere in changing, but have no money. Then there are those who have money and can pay in lump sum or in installments. I think you should make it available both ways……….. Installments and lump sum. And I also suggest to give away 2-3 pieces free in competition or so for those who would want to be lucky…
#4 by Benoit on August 22, 2011 - 12:30 pm
Quote
Je comprends parfaitement ta situation.
Moi-m?me je suis employ? d’une tr?s petite entreprise (4 employ?s) en informatique et nous vivons ce que tu vis quotidiennement: nos clients ont besoin de nos service, mais n’ont pas l’argent pour se les payer.
En outre, nous faisons ? peine assez de profit pour se donner des salaires de mis?re. Pour ?tre honn?te avec toi, je ne sais pas comment je vais payer mes imp?ts en avril prochain.
Donc je fais partie des gens qui aimeraient vraiment avoir les moyens de s’offrir tes services.
La solution que je vois c’est des ?changes de services.
Si tu as besoin d’un ordinateur de bureau, d’un serveur, d’un laptop, ou si tu as besoin de faire h?berger ton serveur ou ton site web, nous sommes pr?t ? te rendre ce genre de service en ?change de coaching.
Tu appliques tes tarifs normaux, nous appliquons nos tarifs normaux, et tout le monde y gagne.
Notre entreprise est sp?cialis?e dans les services g?r?s en informatique et les solutions informatique en g?n?ral.
Donc si tu as un besoin informatique quelconque, parle-moi s’en.
#5 by Ish on August 22, 2011 - 12:31 pm
Quote
depends on what part of the world you are in. some regions are experiencing booms and some regions are in bust.
The bust in the western world is caused by lack of self responsibility and lack of accountability. The boom in Eastern regions in Asia, and parts of Latin America is caused by acceptance of responsibility and the willingness by individuals to work 10 hour days everyday with a smile on their face.
It may seem like there is a problem with the world if you take the western countries perspective.
My humble comment: next time you hear negativity and doom scenario from a western customer then you should direct yourself to the wealth created and lives improving in the east.
I don’t know of any loser in the west that cannot afford to spend $27 on your services per month. that’s cheap in any country. that’s 5 beers a month on a night out.or 1 meal out.
Go hard. change your perspective. and focus on the positive customers.
Cheers
#6 by Raul on August 22, 2011 - 12:31 pm
Quote
I think I have the solution!!
It involves people being very sincere, but it can be great.
One thing my mother teached me was to give 10% of my incomes (even if it was money my father gives me every month), so you could do something.
? This is an example, you should calculate the exact limit where it changes from one thing to another (if you would like it to change), but…
You charge 10% of a monthly outcome to people who earn more than 1600$/month.
To people who earn less than 1600$/month you charge them 150$ even if they earn a lot less.
? Ooooooor… You charge always 10% (or the percentage you want) so people who earn 1000$ just pay you 100$ and it’s accessible for them while you earn much more money from wealthier people.
😉
#7 by Jos on August 22, 2011 - 4:02 pm
Quote
Hi Etienne.
Christie Marie Sheldon, the intuitive energy healer I talked to you about in previous e-mails, charges a similar amount than you, 700? for “Unlimited Abundance”: a program of healing mainly focused on money and abundance (but obviously affecting and focusing also on all areas of life and consciously living), that consists on 12 weeks with little more than one hour, interactive sessions twice a week.
But, she’s working with groups there… two big groups of 200 hundred people each. So she earns a lot of money and what she offers is both quite affordable, and fair for the amount of value that she shares with each of us (and we win by working in group, interacting with each other via a forum too, in the sessions we cannot interact with each other in the chat, only with her and she with us).
Working individually with her costs around 500$ an hour, and she already has her agenda full for at least 3 months ahead. But she makes these affordable group sessions… The ones outside of big length (in time) programs such as “Unlimited Abundance” or her new “Living the Love Life You Desire” (I can send you the offer she gave us via e-mail if you want more info, as I don’t have any address link, maybe it’s a special offer just for us members of her mailing list), are individual topic group sessions that cost around 100$ each.
I see her prices as super fair, and even cheap!, but because I’m participating and experiencing for myself what the real thing is… Before I purchased I saw a risk of losing a lot of money, but we were offered that we could ask a refund within a month of starting “our journey” :)… abandoning the program.
All of this is priceless, money just won’t ever be enough to really pay it fairly, as those big real deal sessions helps us connect with our True Self, which is infinitely powerful, as you know, and it opens up to receive much more than we paid (even of money itself).
Even what you do, Etienne, it’s really priceless.
You worked with me for a very affordable session, I don’t remember how much it was, but it was less than 100$ for an hour (oh, it was 123$ CAD). You told me I was kind of blocking myself strongly, which was accurate, but frustrating and kind of pissing me off. It was as if you couldn’t affect me much directly (from what you said and I thought), but I didn’t wanted to ask for any refund to you… I wanted the results, not an “it didn’t worked” experience. And surely, I do believe with your help (and others too, as well as other actions) things were changing behind the scenes.
I was still with lots of resistance… but you know what? I was suddenly without resistance to do a few things I never was sure about: I purchased a Ho’oponopono program, Zero Limits Online, and I had to resistance at time of purchase… I felt as it just was the right thing to do. I had resitance to receive it, more than a month without me (and other purchasers!) being able to download it, as we didn’t received any link. But I also didn’t wanted a refund, I wanted the program, and I just waited. The program came later, with an apologize, and a free gift that is actually sold. Watching the program and applying it also helped with my transformation (basically letting go of the programming in me, behind the scenes mostly… not much result oriented, but super effective).
Then it came Christie’s demonstration video, a free healing session from her (with blockages to experience it live, as it was supposed to be more effective)… And the offer for “Unlimited Abundance” program… for 1000$!!!! I had blockages there, even I could afford it. Again, I wanted the real thing, not a failure. So I tried to purchase. And I was blocked, not being able to purchase for three days in a row (if I remember correctly)… until the money arrived to my PayPal account, and then I could finally purchase.
Man, I think I cannot thank you and her enough… Maybe this is a limiting belief, even, lol, hahaha 😛
Just thanks a lot, Etienne 🙂
Oh, by the way… Christie will be looking for associates soon, a new thing she’ll do, to have people working for her to help healing even more people. Just let me know if you’re interested… you have experience with that! And she’s really intuitive, so no need to show off or doubting anything, most probably she’ll only pick you if that’s the right thing.
I might apply too, focusing on others might perfectly help me to focus on me… as I mostly don’t work by the paradigm “we shouldn’t or cannot affect others, unless they want to, they have free will”, but by the paradigm “there are no others, all is just myself, people are perfect, the problems I see in them are my own problems, and by taking full responsibility I can let go of the problems within myself, therefore allowing the outside to be experienced as perfect again” (Ho’oponopono mindset, supported by my own experiences and evidences from applying it).
Best wishes!
#8 by Daniel on August 23, 2011 - 6:09 pm
Quote
If money is an issue do phone coaching on a payment plan
#9 by Nate on August 23, 2011 - 6:10 pm
Quote
Hi Etienne,
I’ve followed your work for a long time now (found you at the IdeaGasms forums, lol!) but I’ve never felt quite ready for it. Simply put, you cater to high-vibration folks, because you have a high vibration. To “reach down” and try to pull all us low-vibing people out of our mire just won’t work until we’ve reached a certain point on our own. I’ve been dealing with clinical depression my whole adult life, and I’ve realized that that is something I must have handled before I’m ready to start stepping into the higher frequencies and more complex manifestations.
One thing I’ve never lost touch with though is ideas. I think that in your program’s case you may be putting the cart before the horse, which is why half your interested base isn’t able to afford it. So here is the idea I have: offer simple advise, techniques and processes for attracting money in cheap, easy to replicate and distribute media (.pdfs, audio, private youtube channels, etc.), at very affordable price levels of say $20, $50, $100. It doesn’t have to be a lot of information (this will keep equal energy exchange in tact), just simple and effective that prepares the student for the next step.
By doing this, if your customers truly benefit from the $20 program, they will then be able to afford the $50 program, and so on. Then once they have their financial vibration handled, you can charge your usual prices for the information about relationships, women/men, higher purpose etc. I know your work is good Etienne, but I can’t afford most of your products at this time. If you offered a financial attraction program for $50 I would buy it.
#10 by Jason Fonceca on October 29, 2011 - 2:49 pm
Quote
To me this is a clear opportunity to use your most fruitful audience (the eager, paying one’s with money), to funnel funds to you, which will allow you offer incredible discounts / special products target towards your lower-economy fans.
For example, you can create a giant, tremendous-value product and offer it to your eager paying fans. Tell those people that when they buy it, you will give them a code or something, so they can share the product with a less-well-off friend.
Or, you could create a really tiny, really focused, really powerful ‘seed product’, which would be easily affordable and at least get people started.
Maybe something like:
2 minutes with Etienne, The Economy Sessions:
“Take some time, and ask your best question directly to Etienne, and he’ll spend 2 minutes giving you powerful advice to get you on track to a solution.” $19.99
Or maybe a small PDF. Whatever.
There’s so many solutions, and some market analysis might help. I wrote about this here:
http://spiritsentient.com/your-fans-are-waiting-for-you-reach-them
Hope that helps!